Having worked in communications for almost four years has taught me a valuable lesson about two of the most well-known forms: copywriting and content writing. Here’s what I’ve learned: they’re very different.
A story in the media is one of the best ways to raise awareness about a company or individual. It’s not any easy thing to get, though; any reporter at an accredited publication has no shortage of people pitching them stories. It’s easy to get lost in the shuffle.