Project Managers are typically overseeing work, keeping up a steady stream of communication, and working to build a relationship with clients. That’s a natural entry point for pitching and closing future business.
Having worked in communications for almost four years has taught me a valuable lesson about two of the most well-known forms: copywriting and content writing. Here’s what I’ve learned: they’re very different.
A story in the media is one of the best ways to raise awareness about a company or individual. It’s not any easy thing to get, though; any reporter at an accredited publication has no shortage of people pitching them stories. It’s easy to get lost in the shuffle.