Every client’s goals are different but there’s a standard practice that’s sure to deliver results: A/B testing.

Having worked in communications for almost four years has taught me a valuable lesson about two of the most well-known forms: copywriting and content writing. Here’s what I’ve learned: they’re very different.

A story in the media is one of the best ways to raise awareness about a company or individual. It’s not any easy thing to get, though; any reporter at an accredited publication has no shortage of people pitching them stories. It’s easy to get lost in the shuffle.

If you’ve decided that building your network on social is a priority, here are some best practices to help guide you.

Reading someone’s written work and feeling a significant understanding or appreciation is highly subjective. But identifying a quality writer isn’t.

For beginners, or those interested in entering the field, it’s best to learn the difference between the three different types of web development first: front-end, back-end, and full stack.